At The Doyle/Logan Company, we believe design is more than making things beautiful—it’s about helping clients discover new ways of telling a story. Thoughtful design can bring accessibility and understanding to complex information. Whether it’s a magazine, an annual report, an email blast, a web project, a book, or a logo—good design communicates ideas.
Clay Doyle and Michael Logan have been designing memorable communications since the 1980s. Working in phototypesetting and offset printing, they were among the earliest adopters of computer publishing. They are expert in print technology from letterpress to digital.
“Junk mail” today is almost entirely digital, so even carefully created and targeted digital pieces need to rise above a sea of noise. In a digital age, printed communication signifies investment, commitment and permanence. Print opens endless format and design opportunities, creating impact and memorability. Print may be kept, returned to, and shared. Print engages the senses. It has physical presence and can make an impact where electronic communications get lost in the crowd.
We can also bring our print aesthetic and meticulous attention to detail to your digital communications. We also create pdf publications, powerpoint slide decks, and websites for our corporate and non-profit clients.
Client Roster
Five decades of clients across health care, civic life, and culture. Hover a tile for the decades we worked together.
Recent Work
Browse 40 years of projects for our clients and explore
our process for creating engagement through memorable concepts and design solutions
Studio Capabilities
Browse 40 years of projects for our clients and explore our process for creating engagement through memorable concepts and design solutions.
Click arrows or use ← → keys to flip pages
Studio History
Our graphic design studio spans forty-five years of rapidly changing technologies, amazing artistic collaborations, fantastic clients, and five Bedlington Terriers. Click a decade to open it.
Rex
Fido
Lily
Phoebe
Sophie
Frequently Asked
Questions we hear often, answered plainly — click any question to read the answer.
The Doyle|Logan Company began in 1983 as Clay Doyle Design, a graphic design studio in Los Angeles. From the beginning, Michael Logan was a frequent collaborator while also holding staff positions with Teleflora, Weider Publications, and Beckman Instruments. After buying an original Macintosh in 1984, we became one of the first design firms in Los Angeles to move to computer typesetting and layout. Clay, Michael, and Abbie Doyle incorporated the studio as The Doyle|Logan Company in West Hollywood in 1996. In 2003, Gentry Johnson joined the firm as production manager and web developer. Today the studio is based in Los Feliz and Palm Springs, and collectively we bring more than fifty years of design experience to every project.
We create identity programs and creative print and digital communications for clients in education, healthcare, the arts, technology, hospitality, and the environment, primarily in the nonprofit and business-to-business sectors. To provide the best possible service, we work intensively with a small, select group of clients at any one time.
The dog is a Bedlington Terrier, a distinctive and uncommon breed. Michael Logan adopted our first Bedlington, Sophie in 1997, and brought her to the studio. Her constant presence made her so familiar to our clients that we adopted her profile as our logo. Four more Bedlingtons followed: Sophie’s sister Phoebe came next, followed by Lily. Our current Bedlingtons are Fido, our first male, born in 2013, and Rex, born in 2025.
We develop ideas. We give visual form to your communications. We create logos, identity systems, cards, books, brochures, magazines, PDFs, web pages, objects, and especially print projects—browse our portfolios. We wrangle text, photography, illustration, code, type, paper, ink, and pixels into objects that communicate clearly and effectively. And we make sure your project stays on budget and on schedule.
Yes… if you want to. Computers, software, and an ever-growing range of print-on-demand options have made it possible for anyone to create anything from business cards to books, creatively and economically. And it can be great fun—for exploration, for personal projects, for talented amateurs and professionals alike. However, professional design software is complex; typography, once a skilled discipline in its own right, is an increasingly rare art; and preparing files for professional printing is a specialized skill, where mistakes can be costly in direct proportion to the size and importance of the project.
More importantly, computers, software, and now AI—though increasingly sophisticated and helpful—cannot bring creativity and insight to your project; assemble and manage the right team of photographers, illustrators, retouchers, and writers; match your project to the best print solution; ensure that it is delivered on time, on budget, and to a high standard; or suggest solutions and approaches that may not be the obvious ones. Yes, you can do it yourself—and there are times when you may have to—but you should decide whether that is really the best option for you and your project.
Not necessarily. We can help you define and organize your project, and suggest solutions—creative, technical, money-saving, and otherwise—that you may not be aware of. The sooner we are involved, the more help we can offer.
Always. We prefer to work with you or your writer from the start, so that text and visuals develop together into a dynamic, unified experience. With existing copy, we read it for inspiration, and again (several times!) for proofing. We’re happy to suggest headlines, captions, pull quotes, and other text elements to complement the design, or we can bring in our own writers to craft your message from the start.
We keep up with the latest design trends, but we don’t necessarily follow them. We work with each client to develop a distinctive look tailored to their business or organization. If the Pantone Color of the Year, or that new typeface you’re seeing everywhere, isn’t right for a project, we won’t propose it. If anything, we lean slightly away from trends and toward classic, timeless design. Form follows function. We don’t have a “house style,” because we believe good design should reinforce the message.
Yes. Clay created a gallery space at our West Hollywood studio in 1992 to showcase the fine-art work of the talented photographers and illustrators we collaborated with commercially. Over the gallery’s (somewhat erratic) eight-year run, we gave many exciting new artists some of their first exhibitions, including Gary Baseman, Greg Clarke, Ted (and Debbie) Catanzaro, Jeff Burton, Noah Woods (Steve Turk), Craig Smith, Davis and Davis, and Mark Fox. It was great fun, but we closed the gallery at the end of the 1990s to focus on our core design business. Because the gallery predates the web as we know it, almost no documentation of it exists online.
Michael Logan
Michael Logan is meticulous and detail-oriented, attentive equally to design and text. He is expert in traditional crafts, including photography, illustration, writing, and typography. Obsessed with trivia and history, he has—of course—appeared on Jeopardy! He now calls Palm Springs home.
Clay Doyle
Clay Doyle is a concept-oriented creative, writer, and art collector. In addition to the design studio, he has pursued many ambitious follies, including opening a gallery for emerging artists and living abroad. He currently works from a studio in Los Feliz.
Get in Touch
Studio
The Doyle|Logan Company
4305 Sunset Drive
Los Ángeles, CA 90027
fido@doylelogan.com
Website
doylelogan.com